Friday, December 31, 2010

2010 at moneyblows books & music

This product has become our most popular CD in 2010. We began the year selling a few of them but as the band toured, "Dynamic Sound" became a must-have for fans of Sharon Jones and the Dap-Kings. Our holdings have been expanded to include some great records coveted by audiophiles: the Mobile Fidelity Sound Lab (MFSL) reissues and jazz' famed Mosaic Box Sets. We stopped selling books from the back of Harlan Wolfe's Record Shop in Conway, ending our first experiment in "bricks and mortar" sales. We've absorbed quite a few book and record collections this year, resulting in as much as 1/3 turnover of our entire stock. By any measure (month vs. month, year over year) 2010 has been a record year at moneyblows books & music. It's exciting that the new electronic book readers are steering millions of eyeballs to the joys of reading words on a page. When you think of how many people regard a "page" as starting with the word "home" or "web"--- or is something you find in a magazine or school text--- quite a few will be surprised that pages come in paper books, too. And, most books are easily obtained for a penny (ours are more expensive) so we expect 2011 to continue the trend of increased book sales. Similar to most small businesses, we are always looking for ways to advertise efficiently. In 2010 we advertised modestly using Google ads and Facebook ads. Nearly as we can tell, no customers came from the ads. As usual, customers find us either because they already know where to go, or they are intrepid enough to wade the morass of the Web to find us. Our message of "search moneyblows" still hasn't taken hold. It's a simple message--- type moneyblows into any search engine. It'll be easier than ever to shop with us in the coming year. Which starts tomorrow. So for now I'll sign off with the time honored greeting, "Happy Old Year."

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