Monday, March 17, 2008

If the "60s" means anything to you, it might be because you're pushing 60, and also grew up in the "1960s." We have just databased dozens of Boys' Life magazines from 1960 through 1966, now offered in our store. If you'd likely to quickly cruise through some examples of the table of contents of this magazine, here are links to 1966 and 1964-65. Many other TOCs are provided in text form with the listings for the individual issues. Boys' Life Magazine was a repository for both some of the most famous and most obscure contributors that people admire. Now, when you search Norman Rockwell on our site, you will see not only Life and Saturday Evening Post covers but also Boys' Life magazine covers. When you search Isaac Asimov, Pearl S. Buck, Margaret Mead, you will now see some of their Boys' Life Magazine contributions in the search results on
Science fiction, prehistoric fiction, cartoons, photo features, and how-tos all intermingled with essential Boy Scout propaganda messages, such as wearing your uniform as often as possible, owning as many accessories as possible, and working your way up the ranks so you will be ready for athletic or military society, or even higher education, as fate will have it.
In the time frame of these issues, the table of contents page changed its layout around three times. The back cover soft drink ads morphed from 1950s activity scenarios to 1960s image advertising (show a huge bottle). There was nary a hint of impropriety or rebellion within its pages, and pleasing authority was considered more important than pleasing a girl. The magazine contains hidden gems for those willing to look, such as multi-part adventure stories and interviews with luminaries such as Yogi Berra and Willie Mays, and photo features by Ansel Adams and Philippe Halsman. Many collectors have gotten hooked on Boys' Life Magazine; one has even indexed all the "Think and Grin" and "Daffynition" entries that refer to the Beatles ("What do you call longhair music? Anything by the Beatles.")
Having added this Boys' Life Magazine selection to our store, we feel the sense of ennui that accompanies the fatigue of having worked very hard on something profoundly useless. Reason enough for a new merit badge.

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